We are living in a material world. Constantly we are bombarded by products that use the human form as a prop by creating a fetishistic and voyeuristic space for consumerism. Brands such as Victoria’s Secret, H&M, Express, Abercrombie & Fitch, and many other fashion brands market the human body as a commodity and invites consumers to participate in the de-humanization of the models while simultaneously glorifying the “perfect” body.
My project entitled Equus aims to bring to light the sense of de-humanization and the hypocrisy of fashion and body image. The goal of my project is to have the audience question the treatment of fashion photography and the affect it has on our social standards of beauty and what it means to have humans be props for the sake of consumerism. My hope is that my project will make viewers question why they find fashion alluring and why society cannot seem to handle “realistic” body types (I put realistic in quotes as my aim is not to body shame anyone as I realize these models work very hard to achieve their goals).
All images were shot with a Panasonic GH4 and a 55mm f1.8 lens.